Noble Coco Haeundae Flagship Store is a luxury retail space to showcase curated fashion items from around the world.
Noble Coco is a curated fashion retailer with focus on modern luxury and showcasing the latest trends. When Noble Coco decided to update its Haeundae (Busan) flagship store, MINUS FRONT was tasked with translating intrinsic values of modern luxury into a holistic spatial experience.
Facade design
Entrance with show window
Facade lighting fixture design
Entrance door handle design
Counter design
Payment experience design
Main display area
Main display area
Main display area with multi-purpose centerpiece design
