We’re a small but mighty team creating impactful and immersive spatial experiences.

Our Team

Hong-Cheol, Park
Creative Director / Spatial Designer

Hong-Cheol Park is the creative director of MINUS FRONT and leads a team of experts in creating impactful and immersive spatial experiences. He is a Leica enthusiast.

Ji-Hyun, OH
F&B Specialist Consultant

Having personally created many acclaimed cafés and restaurants, she is an expert in consulting F&B management. She is a dog lover and enjoys afternoon strolls.

Keon Kim
Graphic Designer

Keon is a graphic designer with focus on brand identity design and strategy consulting. He is also a 3D generalist and a front end designer.

Mi-Hyun, Kim
Botanical Designer

Mi-Hyun Kim is a botanical designer with passion for all things natural. She also runs a boutique flower shop and regularly holds classes for the general public.

Soo-Min, Chun
Graphic Designer

Soo-Min Chun is a graphic designer with focus on brand identity design and typography. He is a part time DJ and plays Red Dead Redemption 2 in his spare time.

Kyu-Sub, Lee
Architect

Kyu-Sup Lee is an architect with special interests in commercial and retail space. He is an avid snowboarder and loves being out and about chasing fresh powder.

Dong-Kyu, Kim
Metal craft designer

Dong-Kyu Kim is a metal craft designer with a strong focus on architectural fixtures. His forte lies in pursuing excellence in craftsmanship.

Ho-suk, Jung
Filmmaker

Ho-suk Jung is a visual story teller with emphasis on digital filmmaking. He encapsulates and carries forward brand stories that convey raison d'être.

Jong-Hu, Shim
Furniture Designer

Jong-Hu Shim is a furniture designer with innate curiosity for cross disciplinary experimentation through exploring colors and materials.

Expertise

SPATIAL DESIGN

Spatial design is our forte. We believe in removing unnecessary design add-ons that stand in between core spatial value and it's users. We strive to enrich user experience through creating immersive and impactful spaces that can be held dear to many.

BRAND IDENTITY DESIGN

We love seeing brands that flourish because of good branding. From naming to logo, surface design to applications and ideation to design execution, MINUS FRONT STUDIO can help. We are very versatile, end to end.

PLANNING

Everything begins with good planning. Some are born with it and some rely on studios like MINUS FRONT to create a strategic, thorough and realizable plan. We take a holistic approach with both input and output.

Media

  • MONOCLE JAPAN
    Matin Coffee Roasters
    MARCH 2018
  • DESIGN MONTHLY
    Space DANDAN
    AUGUST 2019
  • DESIGN MONTHLY
    MINUS FRONT
    APRIL 2021
  • INTERIORS
    HOIO
    APRIL 2021
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selected clients
  • Hankyung Comm. Co., Ltd.
  • Hanil International Co., Ltd.
  • Matin Coffee Roasters
  • Small Good Coffee
  • All Images
  • Hotel Inspiration Point Co., Ltd.
  • Centum Science Park Co., Ltd.
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Interested in working together?

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