Hong-Cheol Park is the creative director of MINUS FRONT and leads a team of experts in creating impactful and immersive spatial experiences. He is a Leica enthusiast.
Having personally created many acclaimed cafés and restaurants, she is an expert in consulting F&B management. She is a dog lover and enjoys afternoon strolls.
Keon is a graphic designer with focus on brand identity design and strategy consulting. He is also a 3D generalist and a front end designer.
Mi-Hyun Kim is a botanical designer with passion for all things natural. She also runs a boutique flower shop and regularly holds classes for the general public.
Soo-Min Chun is a graphic designer with focus on brand identity design and typography. He is a part time DJ and plays Red Dead Redemption 2 in his spare time.
Kyu-Sup Lee is an architect with special interests in commercial and retail space. He is an avid snowboarder and loves being out and about chasing fresh powder.
Dong-Kyu Kim is a metal craft designer with a strong focus on architectural fixtures. His forte lies in pursuing excellence in craftsmanship.
Ho-suk Jung is a visual story teller with emphasis on digital filmmaking. He encapsulates and carries forward brand stories that convey raison d'être.
Jong-Hu Shim is a furniture designer with innate curiosity for cross disciplinary experimentation through exploring colors and materials.
Spatial design is our forte. We believe in removing unnecessary design add-ons that stand in between core spatial value and it's users. We strive to enrich user experience through creating immersive and impactful spaces that can be held dear to many.
We love seeing brands that flourish because of good branding. From naming to logo, surface design to applications and ideation to design execution, MINUS FRONT STUDIO can help. We are very versatile, end to end.
Everything begins with good planning. Some are born with it and some rely on studios like MINUS FRONT to create a strategic, thorough and realizable plan. We take a holistic approach with both input and output.