Hong-Cheol Park is the creative director of MINUS FRONT and leads a team of experts in creating impactful and immersive spatial experiences. He is a Leica enthusiast.

Having personally created many acclaimed cafés and restaurants, she is an expert in consulting F&B management. She is a dog lover and enjoys afternoon strolls.

Keon is a graphic designer with focus on brand identity design and strategy consulting. He is also a 3D generalist and a front end designer.

Mi-Hyun Kim is a botanical designer with passion for all things natural. She also runs a boutique flower shop and regularly holds classes for the general public.

Soo-Min Chun is a graphic designer with focus on brand identity design and typography. He is a part time DJ and plays Red Dead Redemption 2 in his spare time.

Kyu-Sup Lee is an architect with special interests in commercial and retail space. He is an avid snowboarder and loves being out and about chasing fresh powder.

Dong-Kyu Kim is a metal craft designer with a strong focus on architectural fixtures. His forte lies in pursuing excellence in craftsmanship.

Ho-suk Jung is a visual story teller with emphasis on digital filmmaking. He encapsulates and carries forward brand stories that convey raison d'être.

Jong-Hu Shim is a furniture designer with innate curiosity for cross disciplinary experimentation through exploring colors and materials.