Hankyung Comm. Co., Ltd. (hereinafter referred to as HKC) is a master franchise company specializing in casual F&B brands. The founder of HKC strongly believes that F&B presentation through bridging the gap between old and new is paramount to proactively promote Korean traditional food. MINUS FRONT STUDIO was tasked with creating a Korean traditional steamed bun cafe brand to showcase HKC founder's vision.
“Tradition is an evolutionary development; the old being positively challenged by the new."